LinkedIn has become a valuable platform for professionals looking to build their personal brand, network with others in their industry, and grow their careers or businesses. With over 800 million users worldwide, it’s the world’s largest professional networking site.
Posting relevant, engaging content on LinkedIn can help you gain visibility and connect with new contacts. But what type of content should you post? And when is the best time to reach your target audience?
This comprehensive guide will teach you how to successfully post on LinkedIn to maximize your impact.
How to Post on LinkedIn
Posting on LinkedIn is easy and intuitive. Here is a simple step-by-step process:
- Go to https://www.linkedin.com and log into your account, Click on ” Home “.
- Click on the “Start a post” box at the top of your LinkedIn feed.
- Upload any images or files you want to include in your post.
- Write a compelling headline and description for your post.
- Include relevant hashtags and tag any connections you want to notify.
- Click “Post” to share your content instantly.
That’s it! Your connections will now see your post in their feeds.
Optimize your posts with engaging headlines, captions, hashtags, and images. This helps maximize reach and engagement.
Why Post on LinkedIn?
Here are some of the Key benefits of actively posting on LinkedIn:
- Increased Visibility: Posting helps you get on the radar of new connections. It lets you showcase your knowledge and expertise to a targeted professional audience.
- Networking Opportunities: Your posts can lead to new connections requesting to connect or engage with your content. This expands your professional network.
- Showcases Thought Leadership: Posting insightful or educational content establishes you as an industry leader. This can lead to speaking opportunities or new business.
- Sparks Collaboration: Your posts can catch the interest of potential partners, clients, or collaborators for joint projects.
- Job Opportunities: Posting can highlight your skills to recruiters and potential employers. Many find new jobs through connections made on LinkedIn.
- Business Exposure: Companies and entrepreneurs can gain brand exposure and generate leads by posting valuable content.
The key is to post content that provides value to your target audience. Avoid purely self-serving and overly promotional posts. Focus on quality over quantity in your posting strategy.
What to Post on LinkedIn?
Types of content to post on LinkedIn
When it comes to content, focus on posting insightful or educational content that would appeal to your ideal audience. Here are some top types of content that perform well on LinkedIn:
- Industry News and Analysis: Commentary on top news and trends in your niche. Offer your unique insights.
- Success Stories and Case Studies: Highlight your company’s achievements and projects.
- How-to Guides and Tips: Provide tactical, actionable advice to help others in your field.
- Research and Reports: Share key data, statistics, or takeaways from studies related to your industry.
- Slides, Infographics, and Visuals: Create visual content that makes data more accessible to digest.
- Behind-the-Scenes Videos: Give a window into your work and processes through short video clips.
- Ask Me Anything (AMA) Sessions: Host a Q&A where your connections can hear your ideas.
- Job Openings and Company News: Share updates and announcements from your business.
Mix up your content types to keep your audience engaged across various formats. Provide value with each post so your audience looks forward to your updates.
Best Time to Post on LinkedIn
Timing is critical when posting on LinkedIn. You want to reach your audience when they are most active and engaging with content.
Here are some top tips on the best times and days to post based on extensive LinkedIn data:
- Tuesday, Wednesday, and Thursday see higher engagement across industries. Avoid Mondays and Fridays.
- Before 9 AM or after 5 PM on weekdays can catch people during commute times.
- 11:00 AM to 1:00 PM is often an active window for engagement around lunch hours.
- 7:00 to 8:30 PM allows you to reach users after work hours during prime connectivity times.
Can You Schedule a Post on LinkedIn?
The excellent news is LinkedIn allows you to schedule posts in advance easily.
There are two ways to schedule:
LinkedIn Native Scheduling
- Select “Schedule” instead of “Post” in the dropdown menu when creating your post.
- Choose your ideal date and time for the post to be published.
- LinkedIn will automatically share your post at the scheduled time.
Third-Party Scheduling Tools
Popular tools like Hootsuite, Buffer, and SmarterQueue allow you to queue up multiple LinkedIn posts and schedule them for automated delivery. These also provide analytics on your post performance.
Scheduling is a smart way to space out your posts and spend less time on social media marketing. You can write and schedule a batch of posts over weeks or months for consistent visibility.
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Tips for Successful Posting on LinkedIn
Follow these best practices to create high-impact posts that engage your target audience:
- Add Images: Posts with images get up to 98% more views. Use eye-catching graphics, charts, infographics, or photos.
- Write Clear Headlines: Summarize your post in a compelling headline using emotional triggers like “How to” or “X Ways.”
- Provide Value: Share valuable tips, insights, or resources instead of self-promotion.
- Use Hashtags: Include relevant hashtags so your content is more discoverable to those interested in your topic.
- Post Consistently: Post 1-2 times per week to stay on your mind without overcoming your network.
- Engage With Comments: Respond and interact with anyone who comments on your posts to build connections.
- Analyze Performance: Use LinkedIn’s analytics to see which types of posts resonate best with your audience.
Conclusion
Posting engaging, valuable content on LinkedIn can be a game-changer for expanding your professional reach and impact. With its unmatched network of career-minded users, it’s a prime channel for thought leadership and relationship-building.
This guide covered the types of content you should be posting, steps for quickly creating posts, optimal timing for audience engagement, and tips for connecting with your community.
Implement the advice in this post and watch your following and influence on LinkedIn grow. Be consistent, provide value to your niche, and engage with your network.
