InMail is LinkedIn’s powerful messaging tool that allows you to contact anyone on the platform directly, whether they’re in your network or not. With InMail, you can grab the attention of and engage with top influencers, senior executives, and other professionals who would likely ignore standard LinkedIn messages.
In this comprehensive guide, you’ll learn what InMail is, see real examples of effective InMail messages, get proven templates to model, and discover best practices to get better results from your LinkedIn messaging.
Let’s dive in and explore how this unique LinkedIn capability can transform your outreach! We’ll cover everything you need to know about maximizing LinkedIn InMail for successful outreach.
What is LinkedIn InMail?
LinkedIn InMail is a unique messaging feature that allows you to contact any LinkedIn member directly without needing to connect first. It helps you reach people outside of your immediate network.
With InMail, your messages directly go to the recipient’s inbox and get delivered to their LinkedIn Messages page with a special orange InMail icon, making them stand out.
LinkedIn provides a limited number of free InMails to premium account holders, but to send additional InMails, you need to purchase credits. Here are some key points about paid vs. unpaid InMail:
- The free version of LinkedIn does not include any InMails. You need a premium account.
- With a Basic LinkedIn account, you get 15 free InMails per month to use.
- For premium Business, Sales Navigator, and Recruiter accounts, you receive 30-100 free InMails per month, depending on your plan.
- After using your free credits, you can buy additional InMails in packs of 10, 25, or 50 messages.
- Purchased InMail credits can be shared with other teammates in your company.
- InMail credits don’t expire, so you can stock up if you foresee heavy outreach needs.
- Sending an InMail to each recipient costs 1 credit. You can reuse credits if messages go unopened.
- Pricing for additional credits ranges from $10 to $50 per 10 InMails, depending on volume.
LinkedIn InMail Examples
See the examples of effective InMail messages. Here are a few best practice examples:
Short and Personalized InMail
This InMail works because it’s short and customized. It mentions a shared connection that engages the recipient. Then, it directly explains why it’s valuable for them to respond.
InMail with a Clear CTA
This InMail sets the context and asks for a meeting in the first line. It highlights previous interactions, provides customization, and includes a clear CTA (call-to-action).
InMail with Personal Appeal
A more conversational InMail like this works well for sales outreach. Starting with a personal appeal and mentioning shared interests helps build rapport.
Interview Request InMail
Asking for an interview is often better received than a straight sales pitch. This InMail makes the opportunity attractive by highlighting the benefits of sharing expertise.
LinkedIn InMail Templates
While personalization is key, having templates helps provide a starting structure for your InMail outreach.
Here are 5 effective LinkedIn InMail templates you can model your messages after:
1. Introduction InMail Template
Subject: Introduction – [Common Interest or Connection]
Dear [First Name],
We haven’t met before, but we share a common interest in [area of interest].
I noticed your [achievement]. It’s impressive! I [relevant experience]. As someone with experience in [their field], I’d love to connect and learn more about your approach.
Please let me know if you would be open to connecting over LinkedIn. I’m looking forward to hearing from you!
Best,
[Your Name]
2. Quick Question InMail Template
Subject: Quick Question About [Topic]
Hi [First Name],
I came across your profile while researching [topic] and was very impressed by your expertise in [area of expertise].
As someone experienced in [area], I’m reaching out with a quick question about [specific question]. Your insights would be greatly appreciated!
Please let me know if you have a few minutes to discuss briefly. I look forward to connecting.
Thank you,
[Your Name]
3. Interview Request InMail Template
Subject: Interview Request – [Publication Name]
Dear [First Name],
I’m a writer for [publication] working on an article about [article topic]. I’d love to interview you for the piece due to your extensive experience in [area of expertise].
Gaining your insights would allow us to provide our readers with an informed perspective on [topic]. Please let me know if you’re open to a brief 15-30 minute interview via phone or Zoom.
I’m happy to send you details about the article’s focus and our interview process. Looking forward to your reply!
Regards,
[Your Name]
4. Event Follow-Up InMail Template
Subject: Great Meeting You at [Event Name]
Hi [First Name],
Meeting you and briefly chatting at [event name] last week was a pleasure. The conversation about [topic discussed] was intriguing.
I’d like to continue the dialogue and learn more about your approach to [area of interest]. Would you be open to catching up over a quick phone call or coffee?
Let me know if a short meeting works for you. I look forward to connecting further.
Best,
[Your Name]
5. Share Resource InMail Template
Subject: Resource Recommendation – [Type of Resource]
Hello [First Name],
I recently created a [type of resource] explaining [key topic] and wanted to share it with you.
Given your work in [their area of expertise], you might find the resource valuable. It covers:
- [Key insight 1]
- [Key insight 2]
- [Key insight 3]
You can find the [type of resource] at [URL] or attached to this message. Please let me know if you have any other topics you’d like to see covered in the future.
I look forward to staying in touch!
Best,
[Your Name]
LinkedIn InMail vs Message
Many LinkedIn users get confused about the difference between InMail and standard LinkedIn messages. Here’s a quick comparison:
InMail
- Allows messaging anyone on LinkedIn
- Increased open rates
- Prominent placement in the Messages tab
- The limited number included with the premium account
Standard Message
- Only message 1st degree connections
- Lower open rates
- Easy to overlook in notifications
- Unlimited with the free account
The key advantages of InMail are the ability to message anyone and get higher visibility. But you only get a limited number per month, depending on your account type.
Standard LinkedIn messages are best for reaching your existing connections and don’t have any limits.
How to Optimize Your LinkedIn Profile for Job Search: A Step-by-Step Guide
LinkedIn InMail Best Practices
Here are some top tips to maximize your LinkedIn InMail outreach:
Keep it Short and Focused
InMail has limited space – get to the point within 2-3 concise paragraphs.
Personalize the Message
Research the recipient’s profile and reference specific achievements or interests. Generic InMail are likely to be ignored.
Highlight Common Connections
Mention any shared connections or associations to create familiarity.
Have a Clear Call-to-Action
Tell them exactly what you’d like them to do – schedule a call, accept an invite, etc.
Follow Up Politely
If you don’t get a response within a week, consider a brief, polite follow-up. But don’t overdo it.
Track Open Rates
See who’s opening your messages and check on your messaging for greater impact.
By learning LinkedIn InMail best practices, you can take your LinkedIn messaging results to the next level. But remember to be patient – response rates are typically 20-30%.
The key is creating thoughtful, customized messages tailored to each recipient. With a strategic InMail outreach strategy, you can expand your network and connect with your ideal clients.
Ready to boost your LinkedIn messaging? Give InMail a try today!
